How to message your regulars directly
A post on a social feed reaches whoever the feed decides to show it to. Regulars who chose the restaurant deserve a more direct line. On restaurants.Best they press Super Follow on the hub, and on Premium the restaurant writes to all of them at once, with each message arriving in their super box.
What to put on it
A clear Super Follow prompt
Tell guests why to press the button: first word on new menus, a monthly table set aside, or an early booking window. Say it on the hub, on the bill folder and at the door, because nobody follows a restaurant they have not been asked to follow.
A private row worth unlocking
On Pro, add a row that opens only for Super Followers: the chef's table booking, a set-menu code or the recipe for the house dressing. It sits on the hub with a lock, so visitors can see something is waiting for them.
A welcome message
Write the automatic message new Super Followers receive on Premium. Keep it short: thanks for following, what they can expect, and one small reward, such as a dessert on the next visit or a link to book the quiet tables.
News worth a message
Save messages for things a regular would want to hear: a new menu, a returning dish, an event night, a cancellation that frees a Saturday table, holiday hours. Fewer, useful messages keep followers glad they pressed the button.
A link in every message
Each message should lead somewhere: the booking page, the event sign-up or the new menu row on the hub. A regular who reads it should be one tap from acting on it, not left searching for the right page.
What restaurants.Best does differently
Everyone who followed receives it
A message to Super Followers goes to the whole list. There is no ranking deciding who sees the new season's menu, and no reach to pay for. The guests who pressed the button are the guests who hear from you, which makes the list worth building from day one.
A welcome that sends itself
On Premium you write one private message, such as a welcome, a discount or a secret link, and it goes out automatically to each guest the moment they Super Follow. A new regular gets something back immediately, and nobody on the team has to remember to send it.
The list stays with the restaurant
The follow is held at the restaurant's address, not inside a social platform. Change apps, change agency or stop posting on one network, and the people who followed the restaurant are still there. Premium also shows advanced click and follower statistics, so you can watch the list grow.
How to set it up
Put Super Follow in front of guests
Every hub has the Super Follow button, the free Starter one included. Set up restaurants.best/yourname, then share the address in your bio, on receipts and on table cards, so guests have somewhere to press it.
Give them a reason on Pro
Move to Pro to add private rows for Super Followers, along with yourrestaurant.restaurants.best, custom colours and first-party click analytics. A shut row on the hub shows visitors there is something only followers can open.
Write to them on Premium
Premium, at €10 a month billed annually, adds messages to Super Followers. Write from the hub and each message arrives in every follower's super box. Set up the automatic welcome for new followers at the same time.
Keep a steady rhythm
Decide what deserves a message, perhaps a new menu each season and the occasional event night, and stick to it. Premium's advanced click and follower statistics show how the list grows and how the rows on the hub are used.
Questions
- How is this different from posting on Instagram?
- A post enters a feed, and the platform decides how many followers see it. A message to Super Followers goes to everyone who followed, in their super box, with nothing ranking it. The two work together: post on Instagram to be discovered, and message Super Followers to reach the guests already loyal to you.
- Do guests need an app to Super Follow?
- No. Pressing Super Follow is one tap on the restaurant's hub, with no app to install. Messages the restaurant sends afterwards arrive in the guest's super box, the mailbox every Super Follower has, rather than in an ordinary email inbox.
- Which plan do I need to send messages?
- Premium, at €10 a month billed annually. The Super Follow button is on every plan, so a restaurant can start gathering followers on the free Starter plan or on Pro and switch on messaging when the list is big enough to be worth writing to.
- Is this an email newsletter?
- Not in the usual sense. There is no mailing tool to connect and no inbox provider deciding whether it arrives: messages land in the super box of each Super Follower. If you need automations, segments or campaigns, a dedicated email tool will do more.
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