How a restaurant uses its restaurants.best page
A practical guide for restaurants, cafés and bars: what to put on the page, where to share the address, and how to keep the guests who liked you.
A restaurants.best page is one address for everything a guest checks before coming in: whether you are open tonight, what is on the menu, how to book a table, how to get there, and every channel the restaurant runs. This guide goes through it in the order a restaurant, café or bar sets it up. The short version of how it works is on How it works; what each plan includes is on Pricing.
What to put on the page
The rows most restaurants need, in the order guests use them.
Book a table
The link to your booking page, first on the page, so the guest who has chosen you books with you. A café or bar that takes no bookings puts its opening hours here instead.
The menu
Today's menu, the wine list, the cocktail card. Link the version you keep up to date, so nobody reads last season's dishes.
Hours and how to find us
Opening hours, the days you close, a map link and the nearest station or car park.
Call or message
The phone number and the messaging app the team answers, for large tables, allergies and the questions a booking form cannot take.
Takeaway and delivery
Order ahead, click and collect, and the delivery services you use, each once, so a guest picks the one they prefer.
Groups and events
Private hire, group menus, the tasting night, the quiz on Tuesdays: whatever a guest might book beside a table.
Gift vouchers
If you sell them, the link to buy one: the present a regular gives someone else.
Your channels
Instagram, TikTok, Facebook, YouTube: every account the restaurant runs, once each.
Reviews
The review profiles you answer, so a guest can read what others said before booking.
Newsletter, jobs and press
A sign-up for your mailing list, the page where you post jobs, and a press kit for journalists and partners.
There is no limit on the number of rows on any plan, so the page can carry everything — but a short page with the menu and the booking link on top works harder than a long one. More on rows on All your links in one place.
Setting it up, step by step
An afternoon between services, most of it deciding what goes first.
Claim the name
Take restaurants.best/yourname — the restaurant's name, as guests say it. It is free on every plan.
Describe the place
Write two or three sentences about the restaurant — the cooking, the room, what you want on the page. With Prompt It (Pro and Premium) the page is laid out from that description; you can also add and order the rows yourself.
Put the menu and the booking first
Order the rows the way a guest decides: menu, book, hours and directions, then everything else.
Share one address everywhere
Use the same address on every profile, in every signature and on everything printed, from the menu to the takeaway bag.
Invite guests to Super Follow
With the bill, on the receipt, on a card by the till: one tap and they follow the restaurant's own address.
Prompt It is described on Your hub, in one prompt: ten prompts a month on Pro, twenty-five on Premium.
Where to share the address
The same address everywhere, so every road leads to one page.
Every social profile
The website field of each account the restaurant runs, so every profile leads to the same page.
The Google Business Profile
Its website field, if your booking page is not already there.
Email
Staff signatures, the booking confirmation and any reminder you send before the meal.
On the table and at the door
Menus, table cards, the bill, the takeaway bag, the window and the chalkboard outside — as a QR code or written out.
Out loud
On the phone when tonight is full, and at the door: an address that is the restaurant's name is one people remember.
The page through the year
Menus and seasons change; the address stays the same.
A new menu
Swap the menu row the day it changes. The QR code on the table and the link on every profile already point at the page, so nothing needs reprinting.
The terrace season
Put the terrace, the summer hours or the outdoor bookings at the top while they last, then move them back down.
Holidays and closures
When you close for a week, say so on the page and give the date you reopen, so nobody finds a locked door.
The festive season
Group menus, private hire and gift vouchers near the top in the weeks people book their year-end dinners.
Keeping the guests who liked you
Super Follow, private links and messages, in a restaurant's year.
Super Follow is the button on every restaurants.best page, on every plan. A guest who taps it follows the restaurant's own address rather than an account inside a platform, so the list of people who want to hear from you stays with the restaurant. Ask for it at the end of a good meal: with the bill, on the receipt, at the door. See Super Follow.
Private links, from Pro, are rows that stay shut until a guest Super Follows, and open for them when they do: the booking link for a tasting night before it opens to everyone, the chef's table, a code for the first week of the new menu. See Private links.
Messages, on Premium, reach every Super Follower in their super box, with no feed ranking them: the new season's menu, the terrace opening, a table that came free tonight. A welcome message can also go out by itself to each new Super Follower, the moment they follow. Use them as a good maître d' would — rarely, and only for news a guest would want. See Send messages.
When to move to your own address
restaurants.best/yourname, then yourrestaurant.restaurants.best.
restaurants.best/yourname is free forever. From Pro, the page moves up to an address of its own, yourrestaurant.restaurants.best: shorter to say, and it reads as the restaurant's address rather than a page on ours. Pro also removes the hub's branding, lets you set your own template and colours, and adds first-party click analytics, so you can see which rows guests actually use — the menu, the booking, the map. See Your restaurant. At the Best address.
Questions this guide does not answer are probably in the FAQ.
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