A link in bio built for restaurants
Instagram, TikTok and most profiles give a restaurant one link. That link has to do the work of a front door: menu, table booking, delivery, directions and a way back for a guest who liked the meal. This guide covers what to put behind it and how to set one up with restaurants.Best, free to start.
What to put on it
The menu
Link to the current menu wherever it lives: your website, a PDF or a delivery app. Put it near the top of the hub, label it plainly, and if lunch and dinner differ, give each its own row so nobody has to scroll a long document to find dessert.
Table booking
Add the link to whichever reservation service you use, or a phone link if you take bookings by phone. If guests book on WhatsApp, a click-to-chat link works too. Say what the row does, such as Book a table, rather than naming the software behind it.
Delivery and takeaway
Give each delivery app its own row, and add your own ordering page if you have one, so guests can pick the app they already use. When you leave a platform, delete its row on the hub and the bio link itself stays untouched.
Location and opening hours
Link to your Google business profile or a map so directions are a tap away, and point to wherever opening hours are kept current. Seasonal closures and holiday hours are exactly what guests check before setting out.
Socials and something for followers
Add Instagram, TikTok or Facebook so guests can see the room and the dishes. Then give them a reason to press Super Follow: on Pro, a private row, perhaps the chef's table or a set-menu code, opens only for Super Followers.
What restaurants.Best does differently
One link, every channel
A bio link that points to a hub means changing a booking system or delivery partner is a row to edit, not five profiles to update. restaurants.Best has unlimited links on every plan, so the menu, the bookings, each delivery app and the newsletter can all sit in one list.
The address works off-screen too
A bio link is only tapped on a phone, but a restaurant also needs something to print and say aloud. restaurants.best/yourname reads cleanly on a menu card, and on Pro yourrestaurant.restaurants.best puts the restaurant's name first, so the same address works in the bio and on the window.
Guests can stay, not just pass through
A bio page usually sends guests somewhere else. The Super Follow button gives them a reason to stay in touch: one tap keeps the restaurant, held at its address rather than in an app. On Premium you can then write to those followers from the hub when the new menu lands.
How to set it up
Start on the free plan
Create a restaurant hub on Starter, which is free forever. It includes the hub page, unlimited links and the Super Follow button, so the basic hub in this guide costs nothing; private rows, messages and Prompt It come with the paid plans.
Choose restaurants.best/yourname
Pick the name guests already use for the restaurant, short and easy to spell. That becomes the address in your bio. If you later move to Pro, the hub moves up to yourrestaurant.restaurants.best, and the restaurants.Best branding comes off.
Add the rows, or prompt them
Add the links from the checklist by hand, in the order a guest needs them. On Pro you can instead describe the restaurant to Prompt It, and it builds the hub, rows and look included; a further prompt changes any part of it.
Paste the address everywhere
Put the address in the Instagram and TikTok bios, in the website field of the Google profile, on menus and on receipts. Every place now sends guests to the same hub, and anyone who presses Super Follow joins an audience the restaurant keeps.
Questions
- What should a restaurant put in its Instagram bio link?
- One address that opens a page with the menu, a booking link, delivery options, directions and the socials. Pointing the bio straight at a single booking or delivery page leaves out guests who wanted something else. A hub at restaurants.best/yourname holds all of them, with unlimited rows on the free plan.
- Is a link in bio enough without a website?
- A hub can carry the menu, bookings, delivery and directions, which may be all a small restaurant needs online at first. It is a page of links rather than a full website, so any longer content, such as the restaurant's story or a gallery, would live wherever you link to.
- How many links can I add?
- As many as you need: unlimited links are included on every plan, Starter included. The limit worth setting is the guest's attention, so keep the rows that matter at the top and remove anything out of date, such as last month's event.
- Can the bio page look like my restaurant?
- The free plan uses the standard design. Pro adds custom templates and colours and removes restaurants.Best branding, and Premium adds enhanced content, fonts and layouts. With Prompt It you can also ask for a look in words, such as deep olive and cream with a serif.
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